Why Hire A Professional Photographer?
Face it, there's a lot of competition for buyers these days. That means you have to work even harder to get showings to happen.
High-quality photography is one of the most effective ways to get prospective buyers in the door of your listings - and we all know that's the hardest part of selling a property.
Beyond this obvious benefit, your association with a professional photographer can help you sell yourself to prospects during your listing presentations.
- According to actual MLS data, listings with more photos sell significantly faster and for much more money. Find the analysis here.
- Before they ever contacted an agent, 81% of buyers looked at property on the Internet. Source: National Association of Realtors
- Listings with virtual tours get clicked on 40% more than listings without them. Source: National Association of Realtors
- According to The Globe and Mail of Canada, Toronto Real Estate Agent Richard Silver saw his sales go up 25% after he began to use a professional photographer to help market his listings.
The New York Times, The LA Times, and The Globe and Mail from Canada explore just how vital good photography is to effective real estate marketing.
And of course, neither you nor your client want to end up in The Real Estate Hall of Shame.
Even if you don't hire a pro, do your sellers a favor and do a good job photographing their property. See this, this, and this for tips from Realtor magazine.